I have been creating jewelry for several years now and have been very fortunate to sell allot of it in both retail stores, on consignment, in my web shop and on my own...however, today, trying to get reorganized after an extended illness, I found allot of pieces that I'm not sure what I want to do with.
Some of these are pieces that I made several years ago and for one reason or another, they didn't sell. They are not something that I would create today, but I still like them. Then there are the pieces that I made because of a store owners' suggestion, and they either didn't take it on consignment or they took it and it didn't sell, so it is now back home with me. Then there are the pieces that I created for this summer season, that I effectively missed, because of illness...they won't sell now, but they might sell next summer.
I have one shop that I deal with that loves my work but it is slightly pricey for her shop, so occassionally, I do take pieces to her that have "failed" elsewhere and I drastically reduce the price, so that I barely recover my expenses...but covering expenses works, sometimes. There is a woman's shelter nearby that I have donated allot of jewelry to, and I have two schools that have auctions that I donate to twice a year, so I usually have a bag going to them that I work on whenever the right piece turns up. Unfortunately, I am very prolific, and I make allot of jewelry, when the economy was better, that was okay...it doesn't work today. I don't want a huge inventory, it is too expensive! ! My next project is to go through the inventory that I do have and do some judicious dismemberment. I have some great stones in pieces that haven't sold, and maybe if they were redone in a newer, more current setting, I could sell them. The only thing is that I feel like I am tearing apart my children when I attempt to take those pieces apart.
Do any of you have an answer to my problem? Do you sell every piece that you make, and if you don't what do you do with it?
Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts
Tuesday, September 11, 2012
Thursday, April 26, 2012
Changing Directions in your Jewelry Making
If someone had told me 10 years ago that I would be spending my retirement making jewelry, and not playing golf...I would have told them that they were nuts. I'm the one who was wrong though - two years of shingles totally ended the golf game that was already waning in interest for me even though I was a single digit handicapper. The jewelry appeared by chance. I am probably the only artisan who got started because she needed to have cataract surgery. After the healing, I needed to wear reading glasses, something I'd never done before. I wanted some eye glass leashes and there were none that I liked - so I remembered a small bead store close by, figured "how tough can this be" and got there, bought some stones and tools and off I went. Before I even got home the thought of what cute earrings I could make with my purchases were floating through my head. I made my leashes and I made a few earrings...by the way, if you're ever looking for eye glass leashes, I think I have cornered the market on them...somewhere around here, is a basket filled with about 75 leashes...I wish that I could learn to bring some moderation to my life.
I did have some motivation here - I had badly wanted to take a jewelry making course in college, but I was a chemistry major with a minor in math, and I could never fit the 2 prerequisite art classes in my hectic schedule filled with labs. That whole thing sank way back in my mind as I went about my life. Always did crafty things...was an avid knitter and was a fairly good tole painter. But those and all the other things that I dabbled in, never sucked up my life that way that jewelry has...I would do it 24/7 if I could.
I started out using good stones and precious metals. During my first trip to Tucson for the Gem and Bead Extravagancia held there every year, I got seduced by the beauty and versatility of Tibetan pendants and started incorporating them into my jewelry. Did very well with those necklaces for a long time and then I walked into two of my best boutiques and there were necklaces that looked exactly like mine, down to some of the same pendants, but they weren't mine. I know that imitation is the sincerest form of flattery, but don't try to sell them in the same store where you stole the idea...that approaches tacky!! !
At about this same time, the bottom fell out of the economy here...I sold absolutely nothing for almost 3 months and knew that I could continue the way I had been going,go broke, or I could try some new things. I didn't have allot to invest, because I hadn't sold anything, but this is where I discovered resin - colorful and cheap...is there a better combination???? I also found annealed steel wire, which you can buy in the hardware store for next to nothing. Unfortunately, I also discovered Swarovski crystals at this time - which are also colorful, but not cheap - but I loved the combination with the steel and the resin - they dress the resin up and they do incredible things for the steel wire.
I did have some motivation here - I had badly wanted to take a jewelry making course in college, but I was a chemistry major with a minor in math, and I could never fit the 2 prerequisite art classes in my hectic schedule filled with labs. That whole thing sank way back in my mind as I went about my life. Always did crafty things...was an avid knitter and was a fairly good tole painter. But those and all the other things that I dabbled in, never sucked up my life that way that jewelry has...I would do it 24/7 if I could.
I started out using good stones and precious metals. During my first trip to Tucson for the Gem and Bead Extravagancia held there every year, I got seduced by the beauty and versatility of Tibetan pendants and started incorporating them into my jewelry. Did very well with those necklaces for a long time and then I walked into two of my best boutiques and there were necklaces that looked exactly like mine, down to some of the same pendants, but they weren't mine. I know that imitation is the sincerest form of flattery, but don't try to sell them in the same store where you stole the idea...that approaches tacky!! !
At about this same time, the bottom fell out of the economy here...I sold absolutely nothing for almost 3 months and knew that I could continue the way I had been going,go broke, or I could try some new things. I didn't have allot to invest, because I hadn't sold anything, but this is where I discovered resin - colorful and cheap...is there a better combination???? I also found annealed steel wire, which you can buy in the hardware store for next to nothing. Unfortunately, I also discovered Swarovski crystals at this time - which are also colorful, but not cheap - but I loved the combination with the steel and the resin - they dress the resin up and they do incredible things for the steel wire.
To me, these are not just attractive pieces of jewelry but they are fun, colorful and unique. The Swarovski makes all four of these special and different, they're combinations that aren't often seen. The resin pieces have been selling like hot cakes and they have a great price point, people are buying and often buying more than one piece at a time. The annealed steel does not have as good a track record, because most of my shop owners don't like it, so they don't carry it, but the one that does has sold a few pieces and I love the medium so much I will keep plugging away with it. Either way, these are vastly different from the tradition stone, or pearl and precious metal that I was doing. I am using plated silver or gunmetal to finish these , so that also helps keep the costs down.
In my first jewelry life, I made beautiful, expensive jewelry and I did truly love what I made but, I knew with the economic climate here that not only did I need to change what I made, I needed to lower my price point. The boutiques that carry my jewelry are VERY high end, and they were having problems selling their clothing and jewelry wasn't moving at all. These well to do women had the real thing jewelry wise, and they weren't about to spend their dwindling allowances for high priced bling. I changed directions for a number of reasons, mostly because I wasn't selling and I was being copied, but also I needed to get the attention of these women again. I am really excited about where my journey has taken me. I think that change is good for all of us and helps us to grow...I hate to admit it, but I usually fight any kind of change...but not this time and it has really paid off for me and my Artfire shop
Tuesday, March 6, 2012
Time versus Money in Jewelry Making
As allot of you know, I have started working with annealed steel wire and I love the product. It is inexpensive and extremely easy to work with. If you make a mistake, you can fix it, unlike most metal wires that we, as jewelry artisans, normally work with. Forgivable goes a long way in my book - especially when I am saving major time by rescuing a piece that I have put allot of effort into already.
I have made many necklaces with the industrial look of the steel wire combined with both Swarovski crystal and or freshwater pearls. I love the combination of these two opposites - it really meets my esthetic. My pearl and steel necklace is in my Artfire shop and every time that I make one, they seem to sell. I keep making them because I want one for me...but I can't get upset because they are selling...
I really do think that this is a great look. It's funny though, I have two retail shops that sell my jewelry and they will not touch the steel. One owner doesn't like the color of the steel and the other one feels that the pieces belong in a gallery, not a retail location. The shops that do carry it, sell it consistantly...life really is a crap shoot, isn't it??
In any case - back to the reason for this blog. I have been wanting to make a couple of very dark, almost black, necklaces out of the steel for me. I worked on them this weekend and they came out even better than I expected. As soon as I get some pictures taken, I will insert them here.
Remember - I promised the pictures and here they are - unfortunately they are not the cropped, fixed pictures. But, as confirmed techno-tard, I have to be happy that I am able to upload a picture, something I couldn't have done about a year ago.
I said to my husband that much as I liked them, I'd never be able to sell them - it took me almost 3 full days to make these 2 necklaces. He thought that was my learning curve and any more that I made could be done faster - I said no, it's just that they are very labor intensive. These are simple link necklaces, one with large links and one with medium large links and they are connected with fairly small jump rings. Each piece is hand forged. Each ring is hand filed, even if I do use the dremel for the initial clean up. I did wrap each joint on the large and medium link with fine wire because I don't solder and they were too flexible just left alone. They needed something and the fine wire wrapping filled that need - and I did add a few very small Swarovskis to the wraps on the large chain as eye candy. Both of these were minimally cleaned, to keep them black, and waxed so they wouldn't rust. All in all, allot of work.
Before we make anything that we intend to sell, we need to assess the old time versus money equation. Is the piece going to be so expensive to make, that no one is going to be able or willing to pay the price that the piece must command if we intend to sell it. It's a fine line that we must tread...are we making something to make us money, or are making something to give ourselves pleasure. Material like steel wire is a great thing to gauge this on, because it is so inexpensive that time is really your only investment...so my advice is to think long and hard as you plan what you are creating, and why you are creating it.
I could conceivably charge $500.00 to $600.00 for these to barely cover my labor costs, but no one is going to pay for them...I could do them in sterling for about the same price, but I don't want them in sterling. So I am left between a rock and a hard place...I'm just gonna use them as I envisioned them. Necklaces for Linda, lucky girl. I know that, at some point, someone is going to say..."I love that necklace and I want one, how much does it cost?" At that point I will reassess these points and see what I want to do...and I will report back here.
I have made many necklaces with the industrial look of the steel wire combined with both Swarovski crystal and or freshwater pearls. I love the combination of these two opposites - it really meets my esthetic. My pearl and steel necklace is in my Artfire shop and every time that I make one, they seem to sell. I keep making them because I want one for me...but I can't get upset because they are selling...
I really do think that this is a great look. It's funny though, I have two retail shops that sell my jewelry and they will not touch the steel. One owner doesn't like the color of the steel and the other one feels that the pieces belong in a gallery, not a retail location. The shops that do carry it, sell it consistantly...life really is a crap shoot, isn't it??
In any case - back to the reason for this blog. I have been wanting to make a couple of very dark, almost black, necklaces out of the steel for me. I worked on them this weekend and they came out even better than I expected. As soon as I get some pictures taken, I will insert them here.
Remember - I promised the pictures and here they are - unfortunately they are not the cropped, fixed pictures. But, as confirmed techno-tard, I have to be happy that I am able to upload a picture, something I couldn't have done about a year ago.
I said to my husband that much as I liked them, I'd never be able to sell them - it took me almost 3 full days to make these 2 necklaces. He thought that was my learning curve and any more that I made could be done faster - I said no, it's just that they are very labor intensive. These are simple link necklaces, one with large links and one with medium large links and they are connected with fairly small jump rings. Each piece is hand forged. Each ring is hand filed, even if I do use the dremel for the initial clean up. I did wrap each joint on the large and medium link with fine wire because I don't solder and they were too flexible just left alone. They needed something and the fine wire wrapping filled that need - and I did add a few very small Swarovskis to the wraps on the large chain as eye candy. Both of these were minimally cleaned, to keep them black, and waxed so they wouldn't rust. All in all, allot of work.
Before we make anything that we intend to sell, we need to assess the old time versus money equation. Is the piece going to be so expensive to make, that no one is going to be able or willing to pay the price that the piece must command if we intend to sell it. It's a fine line that we must tread...are we making something to make us money, or are making something to give ourselves pleasure. Material like steel wire is a great thing to gauge this on, because it is so inexpensive that time is really your only investment...so my advice is to think long and hard as you plan what you are creating, and why you are creating it.
I could conceivably charge $500.00 to $600.00 for these to barely cover my labor costs, but no one is going to pay for them...I could do them in sterling for about the same price, but I don't want them in sterling. So I am left between a rock and a hard place...I'm just gonna use them as I envisioned them. Necklaces for Linda, lucky girl. I know that, at some point, someone is going to say..."I love that necklace and I want one, how much does it cost?" At that point I will reassess these points and see what I want to do...and I will report back here.
Sunday, December 18, 2011
jewelry Open Studio and Christmas Sale
I had an open studio last spring that I actually wrote about here, and foolish me, I decided that I needed to do another one. I had forgotten how much work is involved. It has taken me at least a day and 1/2 to get everything out. I've sent out 3 emails with pictures and for techno tard me, that's a big job.
My house keeper (John, my husband) has been cleaning for 2 days and has dish pan hands and on top of that, I made him take me out for a late lunch/early dinner, because there was no where to eat, let alone cook. Every counter top and table is weighted down with jewelry. I have to admit, it looks great, but I won't know til tomorrow if anyone is coming - it could be a whole lot of work, down the old draino - I hope not, but for something like this, you don't know until your door bell rings.
My house keeper (John, my husband) has been cleaning for 2 days and has dish pan hands and on top of that, I made him take me out for a late lunch/early dinner, because there was no where to eat, let alone cook. Every counter top and table is weighted down with jewelry. I have to admit, it looks great, but I won't know til tomorrow if anyone is coming - it could be a whole lot of work, down the old draino - I hope not, but for something like this, you don't know until your door bell rings.
I have tried everything to get the post before this one with the same title removed - Once again, a technological problem has me stumped. So it's going to stay there as a testament to my techno-tard status..because I have no other choice in the matter and I will continue what I started here! !
Okay -back to my open studio. This one was not as busy as the one that I held in the spring, but there has been continuing business from it. I had the sale on Wednesday and today is Sunday and I had another sale today. I used all of my dining room, most of my kitchen and parts of my great room to display product...so it's a great activity if you claim part of your home as business space.
As you can see - it's really nice to have unlimited space to display your product. I have allot of product cuz I am way too prolific and I never know when to stop when I get a good idea and one thing leads to another - and I'm not happy unless I follow those shots all the way to the end and make everything along the way.
I will definitely do another one of these - all my sales are in boutiques about 50 miles from my home, so it is nice that my neighbors in my subdivision know what I do and what is available to them that I can supply. Since we live in Arizona and many people go north for the summer, I will do an open studio in March before everyone leaves and this one that is closer to Christmas will be earlier. There's allot of stuff going on now most of which was not on the community calendar. I think that I will do it as soon after Thanksgiving weekend as I am able to and I may get a few more people wandering in.
Both of these Open Studios have been good for me. I have sold enough to make it very worthwhile - more than any single show I ever did when I was doing shows. I have met new people that like my work and reconnected with old customers. All in all, it has been worth the effort - it would be fantastic if I didn't have to get everything out and then put it all away again :)
If any of this product, catches your eye - it is all available in my shop - Come visit.
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